Traditional Sweet Shop
Case Study #1

The Traditional Sweet Shop

Calico usually aims at a tourist location or site with heavy footfall to generate good profits from fudge.  However, when combined with traditional sweets, the opportunities are more varied.

This site is based in a town with a population of 25,000 and an influx of some tourist trade in the Summer and at weekends.

The shop is located within an arcade and close to a Marks and Spencer store.

The local trade alone keeps this store in profit and the tourist trade is a nice bonus. With over 250 jars of sweets, fudge will only represent 15% of the turnover. However the margins on fudge make its contribution to profits closer to 20%.

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